Free CAC Calculator

Calculate Your Customer Acquisition Cost (CAC)

Total Sales and Marketing Expenses ($)

Number of New Customers Acquired

CAC ($)

CAC stands for Customer Acquisition Cost, which is the cost a business incurs to acquire a new customer. Here's the formula to calculate CAC:

CAC = (Total Sales and Marketing Expenses) / (Number of New Customers Acquired)

Total Sales and Marketing Expenses: This includes costs related to advertising, marketing campaigns, sales team salaries, and any other expenses associated with acquiring customers.

Number of New Customers Acquired: These are customers who made their first purchase or signed up for your product or service.