Free CTR Calculator

Calculate Click Through Rate (CTR) Instantly for Ads

Clicks

Impressions

CTR (%)

The CTR value represents the percentage of people who saw your ad and then clicked on it. A higher CTR typically indicates a more compelling and successful ad campaign. Here's the formula to calculate CTR:

CTR = (Clicks / Impressions) * 100

Clicks: Total number of clicks your ad received during a specific period.

Impressions: Total number of impressions your ad had during the same period. Impressions represent how many times your ad was displayed to users.